Digital Animation Production - Visual Identity - LSAD

Completed as part of my final year project. The key objective of this project was to design, develop and produce a promotional package for the LSAD institute. Included in this package would be three animated informational videos 60-90 seconds in length promoting the various courses on offer at the institute. The three college courses highlighted in each of the visuals would be as follows; - Game Art and Design (GAD) - Digital Animation Production (DAP) - Creative Multimedia (CMM) In addition, booklets promoting these courses and giving further information on each of the courses would also be created. It was a clear goal that each of these promotional materials should be highly successful in the areas of aesthetics, design and performance in relation to potential students looking to apply to these courses. The following is a look at the promotional materials created for the Digital Animation Production course making use of the various works completed by students.

Digital Animation Production (DAP) Promotional Video
Digital Animation Production Promotional Booklet
Opening Frame (Promo video) - Logo created in Illustrator placed against green background with student sketches. The arc in the word Digital for the Animation logo is influenced by classic animation studios such as Looney Tunes etc.
Front cover (green) and back cover (navy) created for the Digital Animation Production promotional booklet
Front inside cover contiaining a quote from Walt Disney while inside back cover displays the LSAD logo icon
Course Modules pages within booklet. Highlighting the various modules students will undertake throughout the four years of this course. The major modules are than dealt with in more extreme detail
Drawing Principles pages - Displaying various students work within the college for the Drawing Principles module. Further information is also given on the module itself
Middle spread - used to highlight various pieces of course information. This includes "who is the course suited to?" as well as class contact hours and making students aware of annual Pen and Pixel exhibition
Animation pages of promotional booklet - students work is once more highlighted as well as information about the module itself
Job Opportunities and Portfolio Information is also dealt with in the Digital Animation Production promotional booklet
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